Tuesday, December 18, 2012

Digital Media Production Distribution


Digital Media Distribution

The audience of my digital media artifact changed the day I submitted my final draft. I decided that my design was elementary compared to the information I was trying to convey. That being said, I think I would have had an easier time with the project had I thought about my design and the subsequent audience a little further. Now, however, I am looking to distribute my work into an online space and I have chosen pinterest.com.

As a Web 2.0-centered location, Pinterest is an interactive and engaging website for people of all ages to “pin” things they like. As a space where teachers can pin class lessons, ideas, experiments, etc., I believe it is an appropriate place to distribute and publish my digital media artifact about political image.
Web 2.0, compared to Web 1.0, involves participating and engagement. Web 1.0 was very static; a location where information was displayed, but not interactive. Pinterest provides users with a place to keep what the find online in a central location. If you see something you like, you can “repin” or “like” it. Each pin also is able to lead you to the original source (if done properly).

Danah Boyd in “Streams of Content, Limited Attention,” talks about four core issues in regards to the flow of information online. One of the issues, power, was interesting to think about because the creators and users of Pinterest are not trying to assert power over anyone. Presumably, they are trying to create a space where people could find things they like and keep them in a central location, whether they be gifts, plans for a wedding or party, or recipes.

The structure of Pinterest is very Web 2.0 focused. Tim O’Reilly writes in “What is Web 2.0?” that the main difference between web 1.0 and Web 2.0 is a level of participation, interactivity and community. Before, people were not able to connect in a way that would allow for them to make suggestions for additions to sites. Now, they can do that. Anyone can pin or repin something from someone else. It is the ultimate interactivity in cyberspace between people who want to share their ideas, what they like, etc.

Pinterest does not have advertisers on their site, which begs the question “how do they keep themselves running?” This Web 2.0 internet source does not follow a “commercial imperative” attitude, as Henry Jenkins explains in “Why Participatory Culture is not Web 2.0.” Jenkins also says that many sites, even educational ones, take on a money-driven attitude. Pinterest is different in that it there aren’t any advertisers or advertisements on the site itself. I think the pinning a company’s product is an act of unconscious advertising in itself.

            I think this site is a great place to distribute my digital media because anyone (teachers and educators, included) has access to it, create an account, and go and repin my piece of media. I have since published my work to the site, on one of my boards “My sister the teacher” because my sister is studying to be an elementary teacher. I pinned a voting button first, then put the link to my PDF in the description. The link to the pin, link and the board where they are pinned is http://pinterest.com/pin/17029304812714860/ . Pinterest is a location where many people will see my media production and I believe it to be one of the best places to distribute it. 

No comments:

Post a Comment